Who We Are
A clean beauty brand that believes #goodskinisalwaysin
We're here to transform your skincare routine, make it easier and more effective. We make our products consciously and ethically to bring to you natural skincare that truly works on your skin.
Our products are powered with the purest ingredients to keep your skin supple , balanced hydrated, nourished and youthful.
Enjoy your skin care routine guilt free with our vegan , cruelty free, ethically sourced , sustainable, clean & green skincare products .
Lets bring out the best in your skin,
HOW We STARTED
Our founder Simran Oberoi ( Makeup Artist & Skincare formulator) spent years trying to cure her acne and skin issues, from visiting the best dermatologists to trying various DIYs and shelf products, the search started in her early teens all the way to her twenties.
She decided to take matters in her own hands when she became a natural skincare formulator and started making her own products and tested it on herself and her makeup clients who would volunteer to try them out.
To refine the formulations, she collaborated with labs in Los Angeles where experts were put to work and after 3 years of market testing, we are finally here.
Our aim was simple, to create natural skincare that actually works while making sure we're kind to our planet and conscious about how are products are made.
So join us and enjoy your #guiltfree skincare journey now !